One of our guiding principles has always been to charge fairly for work we do, but be honest about what clients can easily do for themselves. This is a small but growing collection of things that people should know about doing business online. Nothing exhaustive, just easy to digest bite-sized overviews.
Have questions, a suggestion for a topic, or need help with a project? Just click below!
Frequently Asked Questions (FAQs) have emerged as a bit of a secret weapon for ranking better in search engines, but more importantly in AI citations, which are rapidly displacing traditional search. The robots like the clear structured format of specific questions paired with clear answers. So…
Q: “Is this a quick and easy article about using FAQs well on websites?”
A: “Yes, yes it is.”
Whether you’re a hands on Do-It-Yourselfer, or just want to know what you’re talking about when hiring a professional, this short guide to SEO (Search Engine Optimization) will get you started. Special emphasis on local SEO, to build online visibility where you live and do business.
A simple easy to follow guide for small‑business owners about how to launch a website without wrong turns, coding nightmares, or a huge budget. We break the process into simple, high‑level steps, steering clear of common pitfalls. Whether you’re planning to build your own website or work with a designer or agency (hint: we’d love to help), this checklist will help you keep things organized.
Regular and usable backups are easy to overlook, but critical to get right early on. Luckily it’s pretty easy to find a strategy that works.
If you’ve gotten quotes for a professional website for your business, or explored the various DIY options, you’ve probably found a baffling range of prices and little to explain the difference. This quick read is meant to offer a few mental anchors for how to think about the differences, decide what you actually need, and roughly what you can expect to pay.
Setting up or claiming your Google Business Profile is an easy and often overlooked SEO task. It’s free and pretty easy, and has a huge impact on how your business appears in local business searches and on maps.
A quick and easy rundown of the pros and cons of using a site builder like Squarespace, Wix, or Shopify, vs. a custom website that you own. Everyone’s budget and needs are different, but this quick article poses some helpful questions, and offers a few suggestions, to help decide.
